Klaviyo or Omnisend for a store with 800 subscribers?

Question

I'm at about 800 subscribers and 40 orders a month. Klaviyo feels expensive but everyone recommends it. Is Omnisend good enough at my size?

Accepted Answer

At 800 subscribers, Omnisend covers everything you need for less. The switch to Klaviyo makes sense when your flows get complex (multiple branches, predictive segments) — usually past 2–3k subscribers. Set up the big three flows first: welcome, abandoned cart, post-purchase.

Klaviyo or Omnisend for a store with 800 subscribers?

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